Farfetch Brand Development

Farfetch rose to fame through the e-com boom and whilst their success is undisputed, their brand tone seemed to fall a little silent. So, when it came to one of their largest global events, we decided to capture a more dynamic expression of the Farfetch brand.
Celebrating their rich culture like no other, we captured the energy of its people, so they can be that little more proud to be a part of a movement. We took elements from the brands key codes and elevated these, culminating in a more expressive visual language that can flex and adapt across all touch-points.