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Waterman Rebrand

In collaboration with Chic, we developed a fresh positioning which honoured Waterman's heritage whilst sewing the seeds for creating a more aspirational brand. We placed Waterman as a stylish symbol of success, who's simplicity and elegance culminate in the ultimate form of sophistication. With new drive and purpose, we went on to develop a full, 360 identity which was more digitally focused and celebrated the art of writing.

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