With the retail and experiential sectors facing increased pressure to reestablish its values, creative studios are in a position to help drive a new sense of purpose and design thinking. Envol Studio's Process Series takes a look at how we can capitalise on existing processes within the recycling circle, finding functional yet beautiful ways to reimagine store furniture.
When clothes are recycled, they are first sorted into colours before being compressed in a clothing chamber. This compressing process forms the base of counter design. The addition of a sling made from Cupro (a waste part of the plant) encases the garments, resulting a colour blocked geometric shape. As the bales are tied and finished, it creates a sumptuous quilted look and results in a sturdy base for the counter. For the counter tops, we looked at Smile Plastics Alba range made from recycled yogurt pots.