Lavoie Micro Site
Lavoie Digital Experience
Creative Direction | 3D image | Digital Design
Lavoie appointed Envol Studio to create a micro site for the launch of their first E-scooter, the Series 1. Combining 3D product animation, a technical graphic design language and aspirational lifestyle imagery, we developed the experience so it felt like a journey, allowing visitors to the site to get up close and personal even through the screen.
Considered parallax scrolling enabled us to demonstrate the brands patent pending Flowfold system, with added interactive elements that invited a deeper level of discovery. Inspired by technical/functional graphic design normally seen on the reverse of product labels, we utilised this language to communicate the teams passion for precision engineering.
With a solid art direction and graphic language in place, we adapted the web design to activate across social media, creating stories around the most impressive product specs.
