Lumei

Lumei are a London based outerwear brand with a focus on reimagining and modernising the classic down jacket.

Envol Studio developed Lumei’s positioning and visual language, creating a destination for city dwelling tribes, who aspire to explore the outdoors.

Inspired by puffy textures of down jackets, we used 3D imagery to create a unique brand code and paired this with a graphic language that helped them tell stories of design, materials and craftsmanship.