Lumei

Lumei
Branding | 3D Image Creation
Lumei are a London based outerwear brand with a focus on reimagining and modernising the classic down jacket.
Envol Studio developed Lumei’s positioning and visual language, creating a destination for city dwelling tribes, who aspire to explore the outdoors.
Inspired by puffy textures of down jackets, we used 3D imagery to create a unique brand code and paired this with a graphic language that helped them tell stories of design, materials and craftsmanship.








