Toyota
Toyota
Art Direction | 3D Image Creation | Mural
In the world of inkjet OOH advertising, billboard clones and media sites falling short when it comes to offering unique opportunities, Toyota wanted to do something a little more unconventional.
So, to launch the Toyota CH-R’s Stand Out campaign, Envol collaborated with Global Street Art and Toyota to create an anamorphic mural design, which was then hand painted over a window in Bristol’s Cabot Circus.
Working in harmony with Toyota’s ATL campaign, we used 3D software to create a larger than life portal into the window, using considered alignment, depth and lighting to create a perspective that matched the real world. The design was then meticulously hand painted by credible street artists, giving the project some creative clout, whilst aligning with the brand vision to attract a younger, urban demographic.
