Pink Shirtmaker

Office wear has long drifted in a sea of sameness. A category that is generally labelled as male, pale and stale, it offers little to no room for individual expression for customers who are characterised by a desire to dress classically. Office wear had lost its sense of originally.

Envol Studio worked with Pink to help reshape its positioning, reinvent it’s look & feel and to re-establish the brand as a hallmark for contemporary office wear.

Pink created their first, full seasonal collections, launched a bespoke shirt making service, cast their first female model and launched a printed journal. All meticulously designed to elevate their customers’ sense of self and style. Pink transcends the 9-5, accompanying customers through their working day, into the weekend and for social experiences.